Scentre Group

Australia & New Zealand

Client:

Scentre Group

Year:

2025

Type:

Social Content

Digital

Capturing Scentre Group’s Strategic Collaboration with USC Marshall School of Business

Project Description

Scentre Group engaged us to capture a milestone in their leadership development journey through a three-day production of video and photography. The initiative focused on a bespoke program created in collaboration with the University of Southern California’s Marshall School of Business, one of the top-ranked institutions in the US known for its focus on innovation and entrepreneurship.

The program was designed specifically for Scentre Group to bring global expertise into the business, with immersive modules both on USC’s Los Angeles campus and locally at Scentre Group’s annual Ambition Forum. Over three days, we had a dedicated team on-site producing high-quality assets in real time, enabling the Scentre Group media team to post reels and stills as the event unfolded across internal and external channels.

We documented keynote presentations, interactive workshops, and candid moments as more than 200 leaders explored customer-centric strategies and innovative enterprise thinking. The final content captured the spirit of growth, global collaboration, and long-term investment in people that Scentre Group continues to prioritise.

Credits

Stills

:

Laurent Tartarin & Aaron Busch

Motion

:

Jason Chirgwin

Production

:

Astrid Busch

BTS

:

Alyce Lovvecchio