Gentari
Solar Energy
Client:
Gentari
Year:
2024
Type:
Brand & Project Stories
Digital
Driving the future of solar energy with cinematic storytelling and grounded, purpose-led content.
Project Description
Gentari Solar engaged Capture Creative to lead a multi-project collaboration spanning brand storytelling, recruitment, and global campaign content. We worked closely with their team across multiple solar farm locations throughout Australia, handling everything from creative concepting to pre-production, logistics, and on-ground execution.
Our focus was to create content that felt human and real, capturing not just the scale of their work but the people behind it. The result was a cinematic brand film, delivered in both long-form and short-form, blending leadership insights, site technician interviews, and wide-scale aerials to show Gentari’s commitment to decarbonisation and the future of clean energy.
Alongside this, we produced a recruitment video series and a full suite of stills for use across their internal and external platforms. As the chosen Australian production partner for a global rollout spanning 10 countries, we helped shape the visual identity of Gentari’s broader international campaign, delivering material that highlights both their scale and purpose.
Credits
Creative Direction
:
Aaron Busch
Producer
:
Astrid Busch
Stills
:
Laurent Tartarin
Motion
:
Jason Chirgwin
Production Support
Alyce Lovecchio