Under Armour

Our collaboration with Under Armour spans major campaigns, athlete-led storytelling, and large-scale event coverage across Australia. From concept development through to final delivery, we provided end-to-end video and photography production to support a wide range of brand initiatives.

A highlight included a scripted, cinematic campaign announcing the signing of a professional athlete to the Under Armour team. Designed to build hype and establish narrative, the piece marked her official welcome to the global brand.

Beyond this, we covered high-energy activations and product launches, delivering social-first reels, highlight edits, and lo-fi moments designed for rapid digital engagement. We also worked with multiple sponsored athletes to produce instructional training content, developed for global rollout across Under Armour’s social channels.

Photography was captured throughout each campaign and activation, supporting brand storytelling across digital, print, and in-store platforms.